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Will Breck Make a Comeback?

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By: TOM BRANNA

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The Dial Corporation and The Himmel Group today announced that Himmel Hair Care Products has licensed the rights from The Dial Corporation to market hair care products under the Breck brand name in the United States, Canada, Europe and Asia.“Breck has powerful brand equity,” said Jeffrey S. Himmel, chairman of the Himmel Group.”The Breck name has withstood the test of time and has a rich heritage. While Breck has virtually no sales today in the United States, it has the same le...

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